This is not the easiest path, but it has been done before and it works. Erase the idea in your head that you will only be able to make money after
you have been trained. This is incorrect. Replace it with the conviction that you are
going to be extremely well trained and will soon have a highly valuable expertise on the topic of therapeutic laughter. Done? Great. Now introduce yourself as a Laughter Wellness Facilitator, Trainer or Consultant in training and go sell yourself! Explain to your prospects who you are and what you are trying to achieve and offer now
a laughter program that you will commit to deliver after
you complete your training. This exercise will of course raise many questions in your head now that many people never ask themselves until after their training, only to realize that making money selling anything can often be harder and more time consuming than anticipated. If you can’t implement the following ideas now, know that it’s unlikely to become easier later.
The only way to overcome your fears is to address them directly:
- Do you have a description/flyer for your laughter program? You should. Explore the web to see what others are doing and inspire yourself from what you find to create your own. You do not need to reinvent the wheel. You do not need to be perfect and have a shiny brochure either. You just need to be willing and do your part: Handwrite your brochure if you have to.
- How will you explain your laughter service/event to your prospects? Do your homework. If you are not convinced yourself you’re going to have a hard time convincing others. Practice with friends. Refine. Practice again. Keep refining. Practice again. Then go out in the world and do it for real.
- How much will you charge? Not yet being trained is not a part of this discussion. Again: You will very soon be very well trained and you believe that, yes? Good. Now based on that assumption, how much will you charge once you are a laughter expert? There is no right or wrong way to answer this question. The answer is a mix of your expertise level (how much extra money you can help your clients generate/save), what people are willing to pay for your services (how much extra money they think you can help them generate/save), and a calculation of how much money you need to live/survive brought down to a per-working-hour cost and multiplied by at least 3 (every 1 hour invoiced requires at least 3 hours of admin time that’s not invoiced.)
- Who will you sell your services to? Indeed: Who do you really want to work with? What’s the profile of people with whom you believe you would do your best work? Go find them and convince them of why they need you. Ah, yes. That means that you’re going to know now why they need you, which means that this is a topic you should really research…now! Read this.
- How will you promote your services/events? There are no secret techniques about promoting and selling laughter-based programs. It’s about promoting/selling a service, and hundreds of thousands of people worldwide successfully do the same thing: They focus on doing the basics right. Why not ask google? Alternatively go to your local library or bookstore and find books that talk about selling/marketing a service, read them at least 30 minutes/day, and implement the best ideas you read.
“Selling” is essentially a transfer of enthusiasm. Be enthusiastic. It’s also a numbers game. Do not get discouraged at your first “no”! Practice, be patient, persevere. If something doesn’t work after 10 or so attempts review and adapt your plan, ask around for advice, and then do it again. Eventually you will succeed. The question is not “if” but only “when.”
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